AI visibility is the likelihood that your business appears in answers generated by AI assistants like ChatGPT, Google Gemini or Siri when someone asks for recommendations. For example:
“Find me a sushi restaurant in central London.”
“What’s a good marketing agency near me?”
“Where should I stay for my weekend trip to Paris?”
These answers aren’t pulled from adverts. They’re based on how well your business is represented online, including your website content, reviews, business listings and structured data.
Empty Web optimises your digital presence so you are the first in line when AI tools suggest places to eat, shop or experience.
Generative Engine Optimisation (GEO) is the implementation of strategies to improve the chances of a business being selected in AI generated content. It involves optimising website structure, content, and data so that AI agents can better understand and recommend your business.
SEO focuses on improving your position in search engine results pages like Google and Bing. GEO (Generative Engine Optimisation) or AI visibility is about how well your business is represented in answers provided by AI tools, which consider broader signals including structured data, business profiles and review sentiment, not just keyword optimisation.
An AI visibility audit from Empty Web includes prompt testing across major AI tools, visibility scoring, structured data checks, business profile analysis, and an actionable checklist for improvement.
Some packages also include competitor benchmarking and hands-on implementation support.
Empty Web was able to highlight 6 key improvement areas for The Pet's Butler based around prompts such as "Find me a dog groomer in Wiltshire".
This provided the client with a clear roadmap to standing out in AI generated search results both locally and regionally.
We can't guarantee specific placement in AI answers, as these are generated by algorithms outside of our control. However, we can significantly improve your chances by ensuring your business meets the visibility criteria AI systems typically look for like clarity, authority, and consistency.
It depends on your goals. Our audit packages provide a one-time assessment and recommendations. Our Orion package includes ongoing optimisation, review generation, and reporting to help you maintain and grow visibility over time.
Empty Web offers tailored AI visibility / GEO (Generative Engine Optimisation) packages to ensure your business stands out next time a potential client uses AI to search for your product or service.
Why not get in touch to book your first AI visibility audit or review our packages to see more detail on what we offer?
We look forward to hearing from you!
Structured data helps AI tools understand your website more clearly. Modern websites are highly visual, designed for human interaction. AI may be scanning (crawling) hundreds of websites per second to gather information and so placing your content in a consistent location and format increases the efficiency with which it can be sampled. Subsequently, this improves your chances of being referenced.
AI visibility can make a difference for almost any business that relies on being discovered online. However, the biggest impact is usually seen in hospitality and tourism (restaurants, hotels, attractions), local services (health & beauty, trades, professional services) and e-commerce brands competing in crowded markets. These sectors are where people most often ask AI tools for recommendations, so being included in those answers can directly drive new customers.
You may notice improvements within a few weeks of optimising structured data and online profiles, especially if AI assistants are already scanning your market. For more competitive industries, or where review generation and content updates are needed, meaningful results usually take two to three months. With ongoing optimisation, AI visibility tends to compound over time, as trust signals and reviews build.